With the rapid rise of Instagram Reels and viral TikToks, students are often “plugged in” for hours socializing but struggling to focus in online learning environments. What is the perceived difference between the two? Influence and value. We know education is valuable, but what gives social media the influencing advantage? A social media “influencer” is someone with a large following of people and the ability to impact trends and purchases. This person has created a sense of value for their posts and can even earn an income from networking and collaborating with other brands.  Believe it or not, social media influencers and online educators have a lot in common : they each want to draw in and engage a targeted audience online, but they also have to work within data-driven “rules” to make their desired impact. Instead of resisting social media’s influence on our current culture, here are a few online engagement tips borrowed from the Influencer’s playbook that can outlast any tre...